Empowering women to live their best life.

We create sassy and motivational apparel, stationery and home goods that both spark joy
and celebrates life’s moments within our community of women.

comfort taken seriously

WOOL SOCKS
Sale Price: $22.00 Original Price: $35.00

Who doesn’t love warm cozy socks? These beautiful wool socks are made in collaboration with Kozy Komforts. This style is hand knit and exclusive to So Ela.

Colouring is a grey/tan blend with black stripes.

JOLLIEST ASSHOLE SWEATSHIRT
$68.00

PREORDER - Ships within a week.

We’ve created your favourite mug design into a sweatshirt! You’ll be both cozy and festive this holiday season.

Made from cotton/fleece blend. Unisex fit. Fits true to size.

MAMA CLAUS SWEATSHIRT
$68.00

A cozy holiday sweatshirt just for mom. The graphic is slightly raised in a puff design.

Made from cotton/fleece blend. Unisex fit. Fits true to size.

holiday favourites

Hi friend! I’m Sofia.


Designer of simple motivational and sassy goods for women.

I’m your spirited cheerleader! Always reminding you of your worth and how freaking amazing you are! I want to inspire you, make you laugh, and spark joy in your life through the goods I create.

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